If we want to build new systems, a healthier industry, and a better world – making good work is not enough. We need to be using the tools, talent and resources at our disposal to begin the kind of grassroots action that isn’t flashy, viral and PR-able. The type that isn’t about us at all – but about supporting our communities, environment, and mental health in meaningful ways that build a new world over time. We need to centre care as a creative principle.
Why making good work is no longer enough. I am feeling this.